Weatherproof your purchases

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The Weatherproof Garment Co. has an innovative initiative to encourage people to buy their clothing this year.

The campaign dubed ‘If It’s Freezing, It’s Free’ offers shoppers who buy one of its women’s jackets in the first week of November a complete refund if the temperature in Manhattan’s Central Park on Thanksgiving Day morning is 32 degrees or colder.

Another great example of innovation in the retail industries use of weather risk management tools.

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An interesting concept; brokers directly accessing capital markets

Here's an interesting question for a Friday discussion... Could you see a day when brokers might begin issuing their own...

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