Horseshoe rebrands to reflect partnership approach with clients: CEO Perez

Horseshoe, the Bermuda-headquartered ILS and reinsurance management and fund administration, servicing, and risk transformation specialist, has rebranded to reflect its partnership approach to its clients, CEO Andre Perez said.

The largest insurance-linked securities (ILS) service provider in the world, Horseshoe is involved in many areas of the market, facilitating transactions from catastrophe bonds to collateralized reinsurance, as well as servicing, administering and managing structures, vehicles and funds for market participants.

Of course Horseshoe also has one of the best known and most widely used collateralized reinsurance platforms, Horseshoe Re, which enables investors and ILS funds to access risks more efficiently.

The company has undergone a rebranding, which Perez announced today, “As we approach our 15th anniversary, we reflect on our journey, the hard work, passion, focus and discipline that led us to the success we enjoy today. We have evolved. We have successfully diversified our service offerings and broadened our global footprint. We have become an industry leader and we want to create a brand that speaks to what we stand for.

“While the name of the company remains the same, the new brand-mark has changed greatly to better represent who we are, the value we add to our clients and our commitment to their success.”

Perez noted that the inspiration for the branding was the sport of rowing.

He explained, “Rowing was the inspiration behind the new brand. When performed at high level, rowing requires perseverance, focus, discipline, talent and, above all, team effort. These qualities are embedded within the Horseshoe team and they underpin the partnership we build with our clients. We couldn’t have chosen a better theme to showcase and celebrate our team spirit, key attributes and commitment to our clients’ success.”

Lola Myshketa, Chief Business Development Officer at Horseshoe, further explained what the new branding means to the company and its clients, “The brand inspiration led to the new icon (logo) signifying momentum, velocity, diversity, balance, unity and continuity. Horseshoe is known for its creative edge and for being different, so we chose a spectrum of colors to voice our progressive, innovative and fun spirit.

“The five colors associated with our icon represent our five key business solutions; Insurance Management, Reinsurance Transforming, Fund Administration, Corporate and Advisory Services.”

“This is a significant point in the Horseshoe history. We have come a long way and the new brand recasts not only the Horseshoe of today, but the Horseshoe of the future,” Perez concluded.