2011 in figures for Artemis

2011 has been our busiest ever year here at Artemis.bm and we wanted to share some of the key trends from 2011, some of the top-line figures we are proud of and data which demonstrates the growth that we’ve experienced. Overall, 2011 has been our busiest year ever, with visits to the Artemis.bm website and news blog up over 100% on 2010! Here’s some of the highlights from the last year.

Most popular stories

These are the top 15 stories published on Artemis during 2011. All of these stories were viewed more than 1,000 times! A great statistic when last year it was only the top 10 which achieved that many views.

1. Updated: Catastrophe bonds exposed to the Japan earthquake
   Unsurprisingly the Tohoku earthquake and tsunami event features heavily in this list of the most read articles. It was our biggest traffic driving story of the year and March 2011 was our highest traffic month ever. This story listing the at risk cat bonds was viewed an amazing 3,500 times.
2. Reinsurance stock prices hit by Japan earthquake; what about cat bonds?
   Another Tohoku event story comes in second, this was actually published on the day of the event while a little information was beginning to merge about the potential impact on the re/insurance and cat bond sectors.
3. Innovative catastrophe bond type structure used to cover risks of lottery winnings for MyLotto24
   This novel cat bond type deal covering lottery winning risks received a lot of attention on Artemis.
4. Weather derivatives market grew by 20% in 2010-2011, says WRMA
   Interest in the weather risk markets remains strong as evidenced by this story receiving so many views (over 2,000).
5. Muteki Ltd. catastrophe bond triggered by Japan earthquake confirmed as total loss
   The news emerged that the Muteki cat bond was a total loss after the Tohoku quake. This story was published on 7th May, still nearly two months after the event itself, showing that even parametric cat bonds don’t settle as quickly as you may think.
6. The catastrophe bond transactions issued during 2010
   Our look back at all the cat bond and ILS transactions from 2010. Always a popular article, we’ll be publishing another looking back at 2011’s deals soon.
7. Artemis interview: William Dubinsky, Managing Director, Willis Capital Markets & Advisory
   Our most popular interview of 2011 featured Bill Dubinsky of Willis. If you’d like to be featured in an interview contact us.
8. Catastrophe bond indices dip after Friday’s earthquake in Japan
   As ever the Swiss Re cat bond indices reflect the broader market sentiment after the Japan quake.
9. Mariah Re Ltd. to be first catastrophe bond to cover just severe thunderstorm
   There was great interest in the Mariah Re cat bond when it was issued as it was seen as a deal which could be repeated by other insurers with tornado exposures.
10. Kizuna Re Ltd. private catastrophe bond placed for $160m of Japan typhoon cover
    We covered a number of private cat bond transactions during 2011 and all received a lot of interest.
11. Mariah Re cat bond at risk due to U.S. tornadoes, placed on CreditWatch
    The notification that Mariah Re was at risk due to tornado losses was not so surprising now that you look back at the record breaking severity of the U.S. tornado season during 2011. Every Mariah Re story we’ve run this year has received a lot of views.
12. Embarcadero Re Ltd., the California Earthquake Authority catastrophe bond comes to market
    The CEA returned to the cat bond market in 2011 with Embarcadero Re. We expect to see another deal from them very soon.
13. Hurricane Irene intensifying, heading for Turks & Caicos, Bahamas and the U.S.
    Hurricane Irene received a lot of attention due to her forecast path but actually ended up not causing the extensive losses some were predicting.
14. Secquaero completes EUR60m securitization of inforce life policies
    A privately placed life insurance securitization was well received by investors and the market as a whole.
15. Towers Watson completes private placement Oak Leaf Re 2011-1 catastrophe bond
    This private cat bond received a lot of interest as it featured a primary Florida underwriter transferring their hurricane risk to the capital markets, something we hadn’t seen completed in this manner before.

Most viewed pages

These are the pages of the Artemis.bm website which received the most views over the course of 2011.

1. Homepage
   Always the most popular as it’s the main entry point to Artemis. In 2010, this was viewed over 30,000 times, in 2011 that leapt to over 50,000 views.
2. Deal Directory
   Our famous deal directory which lists most of the catastrophe bond and insurance linked security transactions since the market began in the mid-1990’s. Currently listing around 240 transactions and now newly rebuilt to make it easier to read a refer to specific deals, the deal directory received over 35,000 pageviews in the last year.
3. MarketView
   The Artemis MarketView is a place where you can freely list yourself under a service category that suits you. Fill out this form to list yourself. We also offer premium listings if you’d like to stand out among your competitors.
4. Events Calendar
   Our ever popular listing of the top conferences and events of relevance to the risk transfer and reinsurance communities. Please submit any events you are running or know of to help keep this resource up to date.
5. 2011 Atlantic Hurricane Season
   This page provides updates throughout the hurricane season on every storm as it forms. We’ll launch a 2012 page in time for the season at the end of April.

Audience compared to 2010

We’re proud to say that we’ve nearly doubled our audience over the course of 2011. 2011 as a whole saw a more than 100% increase in pages viewed and visits to the website than in 2010. Artemis.bm has the largest audience of its kind on the internet, there is nowhere better to advertise your services to a market of specialist buyers and sellers for the sectors we cover during 2012 so get in touch. We now receive a minimum 8,000 unique visitors per month and have at times during 2011 had as many as 12,000 unique visitors in a single month. Almost 2,000 people receive our regular email newsletters and another 1,500 subscribe to our RSS feed. We aim to continue this growth throughout 2012.

Our audience comprises:

• ILS and cat bond investment professionals and associated service providers
• Buyers of re/insurance, risk management and risk transfer protections
• Re/insurance brokers, underwriters and associated service providers
• Investment banks operating or interested in risk transfer
• Interested primary insurers
• Risk modelling professionals and service providers
• Weather risk management market participants
• Longevity risk market participants
• Regulators, governmental, legal professionals
• Many other professional interested parties

Top referring search terms

It’s always interesting to see what search terms drove people to come to Artemis over the last year. Much of our traffic finds us through search engines and Artemis is highly optimised for search (contact Steve Evans if you’d like help with your websites). The top ten search terms of 2011 were:

1. artemis.bm – Many people search for us directly as we are so well known in the market
2. multi peril cat bond analysis – This is an interesting one as we receive a lot of traffic from this search term every month. This shows we are a great place for any service providers to advertise their specialisms.
3. vitality re – A very popular deal which people are always seeking information on.
4. montana re – Another specific transaction which is highly searched for.
5. cat bond index– There are a surprisingly large amount of people looking specifically for information on cat bond indices.
6. solvency ii cat bond – Solvency II related search terms feature highly in our referrals during 2011.
7. rms new model cat bond – Many visitors are interested in the impact of cat models on ILS deals.
8. natixis pylon – Another popular cat bond transaction from 2011.
9. artemis cat bond – More searchers who are looking specifically for Artemis.
10. alternative risk transfer – We always receive a lot of visits from users interested in the alternative areas of risk and reinsurance.

Over the course of 2011 searchers used over 32,000 different search term combinations to reach Artemis, a pretty astounding figure!

Where do our visitors come from?

Artemis has a global audience and the top ten countries are listed below:

1. United States
2. United Kingdom
3. Japan
4. Germany
5. Switzerland
6. France
7. Bermuda
8. Canada
9. India
10. Australia

Other countries of note which have seen a lot of growth in visitors this year include China, Singapore, Russia, South Africa and Hong Kong, all of which have seen over 500% growth in visitors to Artemis during 2011.

We hope this gives you a flavour of Artemis.bm, our readership and what’s proved popular during 2011. If you think we might be somewhere you’d like to advertise, or you’d like to support us through sponsorship, please do get in touch.