The Weatherproof Garment Co. has an innovative initiative to encourage people to buy their clothing this year.
The campaign dubed ‘If It’s Freezing, It’s Free’ offers shoppers who buy one of its women’s jackets in the first week of November a complete refund if the temperature in Manhattan’s Central Park on Thanksgiving Day morning is 32 degrees or colder.
Another great example of innovation in the retail industries use of weather risk management tools.
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